Tag Archives: communications

5 Keys to Telling Leadership Stories that Sizzle

The most effective way to influence people is through telling good leadership stories that create emotional connection. Most executives and managers know this, but few find it easy to create a story that works. Use plain, simple and direct language when telling a leadership story so its moral point can shine through. You don’t want [...]
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Leadership Stories that Come Alive

In most leadership stories, there are five key elements that make a story effective, according to authors Richard Maxwell and Robert Dickman in The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business (HarperBusiness, 2007): Passion (the enthusiasm and energy with which you tell the story). A relatable hero who [...]
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How to Craft a Good Leadership Story

The most effective way to influence people is through telling a good leadership story that creates emotional buy-in. Most executives and managers know this, but few find it easy to craft a business story that works. Daphne A. Jameson, a professor of management communication at Cornell University, has researched how language is used in business [...]
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Sales Communications:
How to Conquer a Bad Sales Habit

When you’re talking with customers, which of the 16 bad sales habits do you commit? Do you fall into the traps of failing to be fully present? Selling past the close? Selective hearing? It’s never easy to create a new habit, but it may be easier to stop a bad one. Here’s the secret: Don’t [...]
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16 Bad Sales Habits

Marshall Goldsmith, Don Brown and Bill Hawkins in What Got You Here Won’t Get You There in Sales!: How Successful Salespeople Take It to the Next Level, (McGraw-Hill, 2011), identify 16 bad sales habits that severely damage a customer’s sales experience. Eliminating even one or two can profoundly improve your sales and influencing abilities. Failure [...]
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Customer Communications
and the Empathy Deficit

Have you ever wondered why some people seem naturally quite good at sales and communications, while others struggle? It has a lot to do with the way our brains are wired. In fact, the quality of your customer communications depends on your ability to show empathy. We innately connect with others, both emotionally and physiologically, [...]
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Customer Communications: What Messages Do You Send?

What do you need to know to improve customer relationships and communications? Even if you’re not in sales, you still need to be current on the messages you want customers to know. “No matter who employs you or what your organization is selling or servicing, you work within two areas of responsibility; there are two [...]
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The Customer Experience:
Not What It Used to Be

Leaders seem to forget that their human assets make or break a customer’s experience. “Interpersonal interaction, though sometimes not the top reason for making a purchase, is almost always the reason for not repurchasing.” ~ Marshall Goldsmith, Don Brown and Bill Hawkins, What Got You Here Won’t Get You There in Sales!: How Successful Salespeople [...]
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Is Your Boss a Know-It-All?
5 Ways to Diminish Others

Does your boss inspire? …Or crunsh desire? Maybe your boss doesn’t mean to, maybe he’s just asserting himself, reinforcing his credibility…trying to remind himself that’s he’s the smartest person in the room. It seldom works, does it? Worse, it back fires because it doesn’t inspire anyone to bring out their best. In the book Multipliers: [...]
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10 More Bad Habits You Could Stop Doing Right Now

How aware are you of the way you come across to others in a conversation? I think most of us aren’t all that aware of how the little things we say can build or crumble trust. And I believe that with a little awareness we can stop ourselves from these habits of communications without a [...]
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