How Your Leadership Vision Takes Root

Leadership-Vision-RootsHas your leadership vision taken root?

I’ve met some pretty impressive leaders who have one thing in common: a strong vision. They understand the importance to properly establish an organization’s vision, and ensure that everyone within the organization understand it.

If your vision hasn’t taken root, consider these questions:

  • Is it easy to understand and remember?
    Ideas are better grasped when they’re simple. Complex or confusing visions cannot be easily understood. No matter how well they’re communicated, they’ll remain elusive to most people. This is the thrust of leadership consultant Shaun Spearmon’s 2013 Forbes article “Your Company Vision: If It’s Complicated, It Shouldn’t Be.” As theatrical producer David Belasco once said, “If you can’t fit your idea on the back of a business card, you don’t have a clear idea.” Leaders need to begin with a simple and memorable vision so it can meaningfully take root in people’s minds.
  • Does it solve a problem?
    As Andy Stanley emphasizes in Making Vision Stick (Zondervan, 2007), an effective vision expresses concern about a problem in the marketplace and offers a solution. Visions yield value when they solve problems or make something better. A vision implies that failure to follow it creates substantial setbacks.
  • Have you communicated your vision?
    A great idea that remains a secret is as useless as a bad idea that everyone hears. Gather people together, and explain your vision. Ensure they understand its meaning, your reasons for it and the impact it should have on their daily roles.

Walmart offers an excellent example of vision in its slogan: “Save Money. Live Better.” The company’s vision is clear: to help as many people as possible experience a better life by saving money on things they need. It’s simple, memorable and solves a problem to which everyone can relate. Who doesn’t want a better life? Who doesn’t want to save money?

Successful leaders share their vision with passion, and engage people with its importance, ensuring longevity. In other words, vision cannot take hold if people fail to understand its vital role in solving the identified market problem. It cannot be separated from the organization’s planning, practices and personality. Selling a vision with this kind of impact helps ensure it will have a longer life.

What do you think? How has your leadership vision taken root? I’d love to hear from you. You can call me at 704-827-4474; let’s talk. And as always, I can be reached here or on LinkedIn.

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